Manufacturers and distributors are at a turning point in their relationships. The reason? Two relatively quiet but significant marketplace changes in just the past five years. A third, as we'll see, is evolving now.
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Control of the deliveries is very important. For example, delivery windows are tight or limited to certain times of the day.
A large portion of your customer base consists of small retailers, like convenience stores, where store rooms are typically small, cannot store excess inventory, and require frequent replenishment.